CONTEST RULES: TERMS AND CONDITIONS AND PRIVACY STATEMENT

Terms and Conditions

Article 1: Organization

The "Buy Diekirch and get the chance to win LOA prizes" contest is organized by S.A. Brasserie de Luxembourg Mousel-Diekirch, Rue de la Brasserie 2, 9214 Diekirch, hereinafter referred to as "the organizer."

Article 2: Contest and Prize Description

Short description: When you purchase a Diekirch 24x33cl crate, you can legally participate by scanning a QR code and filling out an online form. You must be 18 or older. The form includes a tiebreaker question and personal details needed to contact potential winners. Winners are chosen from consumers who answer the questions correctly and provide a valid proof of purchase.

The contest runs from August 1, 2025, to September 13, 2025.

Prizes:

• 1x hotel stay + 2 VIP tickets + 2 drinks + 2 pieces of merchandise

• 2x 2 VIP tickets with 1 drink

• 4x 2 weekend tickets

• 1x 2 pieces of merchandise

A participant can win a maximum of one prize per week.

Prizes are not transferable, exchangeable, or movable and will not be paid out in cash. Prizes will not be replaced if lost. The organizer reserves the right to end the contest early, modify the terms, or replace the prizes with others of equivalent value.

The winner will be contacted by the organizer using the contact details provided on the form. The prize will then be sent directly by LOA the week before the event.

Article 3: Participation

Any person who is at least 18 years old and lives in Luxembourg or a neighboring country can participate. Employees of the organizer and anyone who contributed directly or indirectly to the contest's creation (e.g., merchandisers, store owners) are excluded. Anyone cooperating to increase their chances of winning is also excluded.

The same person can participate only once per week. Incomplete entries will be immediately disqualified. Information on the entry form cannot be modified.

The organizer can, at any time, exclude a person from the contest for violating the rules or for fraudulent participation. The use of any program or means other than the official site is strictly prohibited and will lead to disqualification. Any attempt at fraud will result in immediate exclusion. Participation is personal and cannot be transferred to a third party.

Article 4: Winner Selection

The person who answers both questions correctly has a chance to win. Winners will be selected once a week from the start of the contest until September 5, 2025. The winner has one week to respond to the organizer. If there is no response, the organizer can contact a new winner after one week.

If the participant’s contact details are incorrect or they do not respond within the specified time, their right to the prize will be forfeited. The winner is responsible for the use of the prize and exempts the organizer from any liability in this regard.

Article 5: Agreement and Acceptance

By participating in the contest, you accept all of the contest rules and any decisions made by the organizer. The organizer is not responsible for damaged, lost, or delayed shipments. In the event of a dispute or any unforeseen circumstance, the organizer's decisions will be final.

Article 6: Communication

With the exception of providing these rules or notifying the winner, no other communication will be made about the contest. Winners will be contacted by email between August 1, 2025, and September 5, 2025.

Article 7: Civil Liability

The organizer is not responsible for any modifications, suspensions, or cancellations of the contest due to force majeure or other reasons beyond their control. The organizer can modify the rules if necessary for organizational or force majeure reasons.

The organizer is not liable for any damages resulting from participation in the contest or the prize award. In case of irregularities, including errors in the web generator, the organizer will autonomously decide how to correct the problem. The organizer's decision cannot be contested.

The organizer is not responsible for printing errors, spelling mistakes, technical problems, or any other issues related to the contest. The organizer is also not responsible for incorrect data provided by the participant, which could lead to an undeliverable prize. If a prize is lost or damaged by postal services, the organizer is not responsible. Participants cannot claim back any costs of participation from the organizer.

Privacy and Data Protection

Data Controller: In accordance with the General Data Protection Regulation (GDPR), the data controller is S.A. Brasserie de Luxembourg Mousel-Diekirch, in joint control with the participating store, for processing activities related to the contest.

Purpose of Processing: The purpose is to manage your participation, select a winner, notify the winner, and deliver the prize. The participating store will handle the collection of entries, winner selection, and prize delivery. Your personal data will not be shared with Inbev.

Categories of Personal Data: We will process your identification and contact details: first name, last name, date of birth (to verify age), email address, and phone number.

Legal Basis for Processing: Your participation is voluntary. We process your data based on your consent and will use it only for organizing and completing the contest. For any other data processing, we will request your separate consent.

Data Destination: The personal data will be collected and stored by the participating store and will not be transferred to Inbev or any other recipient.

Your Rights: As a data subject, you can exercise the following rights at any time:

• Right of access: To get confirmation of the personal data being processed.

• Right to rectification: To demand changes to inaccurate or incomplete data.

• Right to erasure: To demand that your data not be processed if consent is withdrawn or the legal basis no longer exists.

• Right to restriction of processing: To demand the restriction of your data processing under the conditions of Article 18 of the GDPR.

• Right to data portability: To request your personal data in a structured, accessible format.

• Right of opposition: To object to the processing of your data, at which point the controller must stop processing unless there are compelling, legitimate reasons.

• Right to withdraw consent: To withdraw your consent at any time without affecting the legality of processing prior to the withdrawal.

You can exercise these rights by sending your request to the participating store.

Retention Period: Your personal data will be stored by the participating store for as long as is necessary for the contest's organization.

Technical and Organizational Measures: The controllers will implement necessary technical and organizational measures to ensure the security of the processing.

Right to Lodge a Complaint: You have the right to file a complaint with the competent supervisory authority: Gegevensbeschermingsautoriteit/Autorité de protection des données, Drukpersstraat 35, 1000 Brussels, Tel +32 (0)2 274 48 00, e-mail: contact@apd-gba.be.

For more information on how Inbev handles personal data, you can consult Inbev's privacy statement at https://ab-inbev.be/privacy-policyThis link redirects to another website in a new tab..